![]() ![]() Regardless of whether you pick one, two or all three of the methods above, we strongly recommend turning off audience expansion and LinkedIn Ads Network. LinkedIn Ads Network & Audience Network.Therefore, it’s best to perform market research on LinkedIn users while also testing the three when launching. Depending on who you’re trying to reach, this combination might significantly reduce your audience size. With job function, seniority and skill, you make your audience a little more specific, just not as specific as job title. We recommend this combination as a middle ground between job titles and job function and seniority. Although it can be less expensive, it can also be less precise for targeting who you want to reach. As a result, it can mean a smaller, costlier audience, but still an effective one.Ĭonversely, the segments job function and seniority together help broaden your audience size, which can help lower your cost. Keep in mind, this means some disparity exists between user input and campaign manager job titles. Within the campaign manager, you can only select specific fields, which LinkedIn automatically matches to user-based input. The job title field within LinkedIn is free text, which means users can insert whatever they want. However, we’ve seen different results using each across different industries and clients so we highly recommend testing all three until you’re able to pinpoint what works best for you. Job title, job function/seniority, and job function/seniority + skill make up the most valuable targeting segments within LinkedIn. ![]() We advise testing three different audience setups based on this self-reported data. Real people fill out their profiles as well as company pages. LinkedIn has deep zero-party data, meaning all targeting information you have access to routes back to manual user input. ![]()
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